6 Ways to Land Your Dream Career
Dan Schawbel is the leading personal branding proficient for immature professionals. Read full profile
People you know or have never met still are googl'ing you. Let'southward face information technology, you're even google'ing yourself! At the end of 2007, the Pew Internet Enquiry Team institute that 47% of people search for information nigh themselves online (Self-Googling), which was more than double 5 years agone. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, simply it'southward actually a good practice to see what results come up up for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more most yous. Hiring managers want to see if you take a make clean record in Google, which is your permanent record because every move you make (yes fifty-fifty a blog comment) is stored there forever. Before I went on a second engagement one time, the daughter Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Endeavor doing it right now and see what yous go.
There is no hiding from Google!
Google keeps track of just nigh everything you practise on the internet. Information technology patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, bring together social networks, comment on other blogs, write articles for online news sources and more. Aside from the content y'all create and distribute over the internet, other people are talking about you, which ways that Google has a complete motion-picture show (almost like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent tape and a journal of your life. Your children and children's children volition exist able to detect out everything virtually you when they grow older. "Mom, look what I simply found out about Dad in Google." Your personal make can't hibernate from Google. There is one major exception to this though.
Mutual names
If your proper noun is mutual, such every bit Mike Smith, so information technology will be very hard to ain your Google results. There are over 54 million results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the showtime few pages. If your life goal is to rank in the height 10 results, that may be achievable, if you either get very famous or piece of work extremely difficult at edifice content each and every day for your unabridged life. At the age of sixty yous might find out that Google changed their algorithm and yous'll lose all that hard work. The betoken being is that you'll have to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that yous change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely loftier in Google. We're talking Google PageRank'south of eight and college! Your blog posts about these celebrities volition never stop upwards on the top twenty results for their proper name unless you are Perez Hilton. If your name is the aforementioned as a celebrities, yous are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatever friends with these names, but even with C-level celebrities, yous don't stand a chance. If you are stuck with a glory proper noun, I suggest that you build your brand effectually an surface area of your expertise or interest and connect it to your make proper noun.
Unique names
While growing up, you might have been fabricated fun of people of your unique proper noun considering it was "unlike." Although you lot were ostracized and fabricated fun of, right at present yous become to express joy at everyone else! With a distinct proper name, you are able to easily dispense the results for your name on search engines. When you lot go to your high school reunion and run across your friends, y'all'll become the last laugh considering you lot can be visible and control perceptions, while they but cannot. When you Google your name, whether y'all have results that reflect your brand, you'll meet how difficult it will exist to rank high for it or non. Depending on the contest, information technology may take you a few days or a few months. Over fourth dimension, if y'all work very hard, y'all'll own the tiptop ten results for your name.
In my next mail, I'll talk nigh what you can do to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/articles/work/6-ways-land-your-dream-career.html
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